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Fresher, more appealing look for Nutrisystem

Nutrisystem updates the graphics for its hundreds of food SKUs to reflect improved recipes, adding an easy-to-understand nutritional label and meal occasion color coding.

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Fort Washington, PA-based Nutrisystem, a provider of weight loss products and services, prides itself on listening to its consumers. In the past couple of years, the company has significantly improved its line of food products to address changing consumer preferences. Among the improvements, Nutrisystem’s products are now free from artificial flavors, colors, and sweeteners, and more than 50% of its grains come from whole grains. In addition, it has improved the variety and taste of its food and has expanded its frozen business.

To reflect these changes, on Jan. 1, 2016—the start of “Diet Season 2016”—Nutrisystem unveiled new packaging graphics for the first time in a decade for its entire food portfolio, representing hundreds of SKUs.

“Our prior packaging was designed in a different time,” says Keira Krausz, Executive Vice President and Chief Marketing Officer at Nutrisystem. “It communicated meal occasion clearly, which is important since Nutrisystem is synonymous with simplicity. However, consumer tastes and perspectives have changed and will continue to change, and we needed to evolve and will continue to evolve with them.

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