Since its introduction in 1939, some of the most celebrated entertainers, celebrities, and politicians of their time have used Shure Inc.’s iconic Model 55 Unidyne microphone. Among them, Elvis Presley, Frank Sinatra, Buddy Guy, President John F. Kennedy, and General Douglas MacArthur. To celebrate the microphone’s 75th anniversary, Shure created a commemorative version of the 55 Unidyne, the Model 5575LE Unidyne, that replicates the original design, with improvements in durability and sound quality. For such a special limited-edition item, Shure wanted a packaging design that would capture the famed history of the audio product.
In April 2014 Shure approached MiresBall—a design agency with several successful Shure packaging projects to its credit—to develop the anniversary package and its graphics for a December 2014 launch. To capture the spirit of the brand, MiresBall took inspiration from archival Unidyne packaging and advertising graphics, using them to decorate the standard, corrugated carton used by Shure.
