Kleenex brand facial tissue has introduced a new line of package designs created in partnership with fashion designer Betsey Johnson. Says Kleenex, the Ready to Care Collection, which includes a mix of bold, eye-catching designs, transforms a multifunctional product into a must-have statement piece that excites consumers’ creative side, inspiring new uses for the product and packaging.
“I am so excited to announce my product collaboration with Kleenex brand—our designs are bright, bold, pretty, and punk! The product assortment is perfect for all of my Betsey babes,” says Johnson. “I’ve always loved the product, but this line is about more than just the tissues—the boxes are perfect to hold makeup brushes, and the wallet packs can hold all of your cards! I can’t wait for everyone to get their hands on this rockin’ line.”
Kleenex says it worked closely with Johnson to marry her vibrant designs with the soft and practical tissue to deliver a unique product meant to inspire personal expression—from consumers customizing boxes with their chic touch, to giving them new ways to share Kleenex brand products in their lives, whether at home or on the go.
