Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Minute Maid design embraces the artful composition of fruit

Look elsewhere around the store for inspiration. That’s one way for brand marketers to bring a fresh look to their categories.

Pw 4309 Mm Orange Pattern

The Coca-Cola Co. has done just that, injecting consumer insights along the way, to contemporize its Minute Maid lineup of fruit juices with new packaging in a global rollout that has begun initially in the U.S.

The new design, across thousands of SKUs in multiple packaging formats, showcases high-quality, proprietary fruit photography and a green-leaf canopy to connote perceptions of naturalness and freshness that reflect the quality of the juice. Tom Farrell, design director for The Coca-Cola Co., which owns Minute Maid, says the new design evokes the experience of walking through an orchard.

“We found the best juice packaging has some unique, ownable way of presenting fruit,” Farrell says of Coca-Cola’s conclusions after doing a category audit.

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report