Redesign showers success

Alsons Corp., a private-label provider to Sears, was looking to develop a new packaging strategy for its hand-held shower and regular shower heads that would enhance product presentation and deliver on-shelf differentiation. The success of two former package designs prompted Hillsdale, MI-based Alsons to commission Group 4 (Avon, CT) for the Sears repackaging initiative. Aspirational photography highlights product uses, features, and benefits, while a fresh, clean color palette creates a stand-out presence at retail. A custom clamshell structure helps maximize product visibility and supports the new graphics printed on a backing card. —ALR