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DataLase, the global leader in photonic printing solutions, has announced an advancement in its masterbatch pigment technology with the launch of a dual color masterbatch, now available in black and white, for clear plastic applications.
This solution delivers a high-contrast color change, from clear to white and black, using a single pigment and a single pulsed fiber laser source. It provides packaging manufacturers and brand owners with a cost-effective and sustainable method for high-contrast inline code verification on clear plastic packaging, eliminating the need for traditional labels and adhesives.
By removing labels, the technology reduces waste streams and simplifies recycling processes while enabling new levels of personalization and connectivity. It supports late-stage customization, digital product passports and targeted promotional messaging, increasing both operational efficiency and consumer engagement.
Compatible with a wide range of plastics, including PET, PP, PE and PVC, the masterbatch is designed for use in rigid plastic packaging and flexible films. Liquid masterbatch dosing is recommended to minimize haze, with pellet masterbatch options also available.
Ally Grant, chief technology officer at DataLase, says: "This dual color masterbatch represents a significant step forward in our pigment technology. By enabling both black and white colourtransitions from a single pigment and laser source, we’re helping our customers achieve superior code visibility on clear plastics, while also supporting their drive for greater sustainability and efficiency. This advancement opens up new possibilities for packaging design, production flexibility and supply chain connectivity.”
Containing DataLase’s advanced patented pigment technology, the dual color masterbatch is available now and offers a powerful tool for brands seeking to meet increasing demands for sustainable packaging and improved traceability.