New Tool: ProSource
Check out our packaging and processing solutions finder, ProSource.

Oscar Planas joins Xaar as Director of Sales America

Planas brings 30 years of international experience to his new role managing North American and South American sales.

Oscar Planas
Oscar Planas

Xaar, the world's leading inkjet technology specialist, announces the appointment of Oscar Planas as Director of Sales Americas, effectively immediately. Planas has over 30 years of international experience working with companies such as 3M, Imation, KPG, and Kodak.

Most recently, Planas was Transition Manager Micro 3D Printing and Packaging for Kodak. He brings to Xaar proven expertise in growing markets for print and packaging technologies around the world, including Asia and Latin America. Fluent in English, Spanish, and Portuguese, Planas will head up Xaar's sales activities in North and South America. Planas succeeds Don Whaley, who has become Xaar Director of Sales EMEA and Global Marketing.

"Xaar's impressive technology is transforming graphics, packaging and industrial imaging markets globally," says Planas. "As the company introduces new technology platforms with market-leading functionality, this is an exciting time to join the company and be part of the team that drives its growth across the Americas."

Doug Edwards, CEO of Xaar, comments: "Oscar brings with him considerable experience, not only across the digital print and packaging technology spectrum but also in sales, marketing and business development across North and South America. He will be a great asset to Xaar as we continue to build our presence in these strategically important and growing markets."

New ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
Read More
New ebook focused on cartoning equipment
Discover Our Content Hub
Access Packaging World's free educational content library!
Read More
Discover Our Content Hub