“Packaging production and industrial printing applications are recognized today as growth markets. We must follow market changes and identify future trends to integrate them into our concept for the trade fair,” says Werner M. Dornscheidt, President & CEO of Messe Düsseldorf.
Industrial printing applications have historically been produced using a variety of analog printing technologies, such as offset, gravure, flexographic, and screen printing. Although the digital revolution has taken several paths, the most prominent to date has been in the graphic communications market. Digital print-on-demand is now well established in this area, and the use of digital technology is now migrating and growing in industrial segments such as packaging.
Sabine Geldermann, Director drupa 2016, stated: “The print and media industry is changing. New technologies are establishing themselves. With the highlight themes of print, functional printing, packaging production, multichannel, 3D printing, and green printing, we are responding to this change and are opening up new visitor target groups with state-of-the-art technologies and new solutions.”
In addition to the individual exhibitors’ products on display, drupa 2016 will present the latest design and production solutions in the special exhibits drupa innovation park (dip), drupa cube, touchpoint packaging, and PEPSO – Printed Electronics.
For further information on visiting or exhibiting at drupa 2016 contact Messe Düsseldorf North America http://www.mdna.com
