Custom Cartoner Helps Employ the Blind

As a non-profit with a mission to create jobs, automation can be a tricky proposition. But with a custom machine optimized to be easily used by legally blind operators, Horizon Industries struck a positive balance between labor and automation.

Horizon’s Tillson says the versatile Criterion CL-240 cartoner was enhanced with safety features, which allow its blind employees to successfully operate the machinery.
Horizon’s Tillson says the versatile Criterion CL-240 cartoner was enhanced with safety features, which allow its blind employees to successfully operate the machinery.

Non-profit Horizon Industries, a division of East Texas Lighthouse, is one of the largest converters of industrial cleaning towels for the U.S. government, and uniquely is based on initiatives meant to rehabilitate and support the blind community. Industrial towels converted and packaged at Horizon are sold through distribution to government institutions like the military, schools, and federal and state agencies, among other accounts. The mission underpinning Horizon’s core paper converting competency is to empower the visually impaired population to succeed through rehabilitation, education, training, and, most prominently, employment. Horizon currently has about 40 legally blind employees working at its facility, accounting for more than 75% of direct labor and more than half of all the personnel in the company.

Business had been humming along happily until February, but it recently received a big bump from what was then an unexpected source. The 2020 pandemic precipitated a newfound consumer adherence to sanitation, and a whole lot more surface cleaning and hand-washing. So, as we consumers remember from our experiences in retail store shelves in March, paper towels and their ilk became a hot commodity.

“That’s a slight understatement to call it a bump. It’s been more like a mountain,” says Lee Tillson, Vice President Sales/Business Development at Horizon. “Essentially, we almost doubled our business overnight. I think the pandemic started making waves for us around March 13th, and we started seeing a huge increase the very next week.”

“Overkill” automation ends up just right
By sheer luck—if any luck at all can be ascribed to a global pandemic—Horizon had in July 2019 upgraded its primary packaging machinery from older, slower legacy equipment to a new Criterion CLT-240 cartoner from R.A Jones primary and secondary packaging equipment, capable of cartoning towels at speeds of 240/min. For a company that had been running at around 20-30 cartons/min previously, that’s a big leap.


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After all, while business was good last year when the installation went in, neither Tillson nor anyone else could have anticipated the pandemic-led demand spike awaiting Horizon. And since the company was—and still is—hand-loading the infeed, the blazing 240 carton/min speeds wouldn’t seem necessary. Currently, the speedy machine is running at a leisurely pace of around 40 cartons/min.

So why automate to that degree of speed and sophistication?

The machine’s Acc-U-Change feature provides validated changeover, which ensures set-points are placed for vertical start-up, while Fault Zone Indication illuminates the work area and highlights the area of the machine where a fault may occur.The machine’s Acc-U-Change feature provides validated changeover, which ensures set-points are placed for vertical start-up, while Fault Zone Indication illuminates the work area and highlights the area of the machine where a fault may occur.

What at first blush seems to be overkill was in fact a well-laid plan rooted in the local workforce dynamics, a previously unmet need for parts and service, and a blend of safety and flexibility considerations that are truly unique to Horizon.

First, with a mission to employ those who are blind, Horizon’s recruiting focus must be very specific to continue to find people who are qualified to work, ready to work, and also happen to be blind or visually impaired. And Packaging World readers know that there’s already a nearly pan-industrial labor shortage. And there are only so many people who are blind or visually impaired in any given population—and Tyler, Texas isn’t a major metro area with a lot of candidates from which to choose.

“From that standpoint, we needed automation that could stand in for any potential lack of employees in the future,” Tillson says. “But on the other hand, we’re in the business of employing people, not eliminating jobs through speed and automation. We’re not looking to reduce jobs, that’s not what we’re about. But you can’t just ignore the fact we may encounter times where we’re just unable to find employees. That resulted in a balance of us keeping and trying to maintain a lot of older, fairly manual equipment.”

About five years ago, some of the upstream converting equipment aged completely out of usefulness. Tillson started replacing some of these lines, but not necessarily packaging equipment, at least not yet.

His upstream equipment productivity improvements, as they tend to do, strained downstream resources, and the existing packaging equipment’s age—on a line that the majority of the company’s revenue ran through—began to show.

This pushed to a breaking point the company’s collective negative experiences with older equipment. Even if they couldn’t yet use all of the speed or functionality of a new line, Tillson and his team wanted a recognizable, dependable brand that they could count on for the foreseeable future. They were willing to pay a premium for service and support.


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