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Oral-B, Nickelodeon brush up on oral care graphics

Last month, Belmont, CA-based Oral-B Laboratories introduced a line of collectible tooth brushes and pastes branded with children's cable television network Nickelodeon(TM) and its hit show, "Rugrats." Designed by Kornick Lindsay (Chicago, IL), the colorful packaging/product is part of "a strategic partnership between Oral-B and Nickelodeon in which the packaging helps fight the battle to get kids to brush and make it a better experience," says Sheree Lucas, Oral-B product manager.

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Brushes are packaged at Oral-B's Iowa City, IA, plant at 240/min. Single 12.5-mil polyvinyl chloride "forms" containing 12 thermoformed toothbrush compartments are supplied by Alloyd (DeKalb, IL). Brushes are placed automatically in the cavities and an 8-mil PVC backing card is RF-sealed to the blister. Two spot labels are applied to the tops of the unusually cut blisters on equipment from Sonoco Machine Div. (Delran, NJ). Nickelodeon- and Rugrats-brand toothpaste tubes hold 4.2 oz of product. The 12-mil, seven-layer tubes use ethylene vinyl alcohol as a primary barrier layer. They're printed in six colors on a flexo press by supplier Thatcher Tubes (Florence, KY). Hinged flip-top polypropylene closures come with inserts manufactured with one of eight different-shaped dispensing orifices designed to appeal to children.

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Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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