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Ice cream giving other indulgence products a licking?

Category sales have been solid during a chilly economy, and green packaging appears to be one tactic that might be helping to drive sales.

Sales are down in a number of product categories, but ice cream seems to be lapping up profits at the checkout. The fact that ice cream brands also are beginning to lean toward eco-friendly and recyclable materials isn’t hurting the category’s prospects, either.

According to a report from Mintel, the U.S. ice cream market is growing. In addition, the combined value of the top five European ice cream markets (France, Germany, Italy, Spain, and the UK) has seen significant growth during the past two years, during a worldwide recession.

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