Olga Kachook, director of the Sustainable Packaging Coalition at GreenBlue, used SPC Impact 2026 to position the organization’s latest Sustainable Packaging Trends Report as a tool for companies trying to look beyond immediate regulatory pressure. “Mastering EPR compliance is an essential, inevitable part of today’s sustainable packaging landscape,” Kachook said. But, she added, “once we move beyond the complexity of implementation, we can begin to realize the benefits.”
That broader view shapes this year’s report, which outlines four major trends across packaging design, innovation, policy, and recovery. Kachook said sustainable packaging teams are under enormous pressure to manage reporting requirements, fee structures, and evolving legislation, but warned against treating compliance as a complete strategy. “The teams that treat compliance as a powerful tool within their broader strategies, as a foundation rather than a finish line, will move us meaningfully closer to realizing the promise of a circular packaging economy,” she explained.
