At Clemson University’s 2025 FRESH Food, Packaging & Sustainability Summit today, a panel of industry experts discussed the use of fiber-based materials for CPG packaging versus alternative materials. The session, led by Brennan Lytle from Clemson University’s Packaging Dynamics Lab, aimed to unravel the complexities of sustainability, cost, and consumer perception in the realm of fiber-based packaging.
In his introduction, Lytle explained that the goal of the session was to frame the conversation around sustainability. “We know that it’s not just paper beats plastic beats biomaterial beats metal, whatever,” he said. “It’s not just a competition against one another. It’s really a synergy that exists there.”
