Nestlé is doubling down on its move from plastic to paper with a new paper-based tub for its iconic Quality Street chocolates and toffees for the Christmas season. In 2020, the company debuted a world first for a global confectionery brand with the transition of 419 of its Smarties chocolate candies SKUs from plastic to paper packaging. In 2022, the company switched to paper twist wraps for its Quality Street sweets, resulting in over 2 billion plastic wrappers diverted from landfill. Now, with the new Quality Street carton, both the box and the wrappers can be put into household recycling at the end of use.
Nestlé Continues to Embrace Paper with New Quality Street Tub
The new paper-based carton for Quality Street sweets for Christmas offers the same shape and brand color, but is now 100% curbside recyclable.
Oct 21, 2024
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