Red Bull is reintroducing its 330ml resealable aluminum bottles to Australian retailers after discontinuing the packaging format in 2021.
Package Design
Red Bull, Chick-fil-A, and Jong Introduce Packaging Designed for User Engagement
See a few examples of packaging designed to enhance the user experience from Red Bull, Chick-fil-A, and Jong from ThePackHub’s Innovation Zone.
January 10, 2025

Package design: Page 7

Package Design
Top Articles of 2024, #2: 7 Trends Reshaping Gen Z Packaging Design
The #2 most clicked article of 2024: Packaging design is transforming to fit Gen Z tastes. From vibrant explosions of color to embracing imperfections, these seven trends capture the essence of Gen Z's unique aesthetic preferences and values.
January 4, 2025
We heard Hernán Braberman discuss Gen Z-driven packaging design at drupa last month, and it was so revealing that we enlisted him to break it down specifically for the Packaging World audience.
Package Design
Top Articles of 2024, #4: Pack Defect Causes 8.2 million-Bag P&G Recall
The #4 most clicked article of 2024: A defect in child-resistant packaging led Procter & Gamble to recall more than 8 million bags of Tide, Gain, Ace, and Ariel laundry detergent packets in the U.S. and Canada.
January 2, 2025
The outer packaging meant to prevent access to the contents can split open near the zipper track, posing a risk of serious injury to children if the laundry detergent packets' contents are ingested, as well as skin or eye injuries.
Package Design
Top Articles of 2024, #5: Pantone's 2024 Color of the Year
The #5 most clicked article of 2024: At a time of turmoil in the world, Pantone selects ‘a compassionate and nurturing shade conveying a heartfelt kindness’ as its 2024 Color of the Year, the 25th in the program’s history.
January 1, 2025
Global color authority Pantone has announced that Pantone13-1023 Peach Fuzz is the Pantone Color of the Year selection for 2024. Photo courtesy of The Development.
Package Design
Top Articles of 2024, #6: Mattel Packaging Error Leads to Recall
The #6 most clicked article of 2024: The company was forced to recall the entire "Wicked" dolls line just before the Holiday season. A printing mistake led consumers to an adult website rather than providing more information on the upcoming film release.
December 31, 2024
Mattel was forced to pull its entire Wicked doll line due to a packaging error just before the Holiday Season.
Package Design
Top Articles of 2024, #7: Hershey's Faces Class Action Suit Over Reese's Packaging
The #7 most clicked article of 2024: The legal challenge is spurred by consumers who claim the packaging doesn’t match the product.
December 30, 2024
7 Of 2024
Bio-based
Top Articles of 2024, #10: KDP Unveils Plant-based, Compostable Coffee Pod
The #10 most clicked article of 2024: These coffee pods use an alginate-based primary package material with some barrier properties. The system will employ recyclable secondary packaging with additional barrier. Many packaging details remain to be sorted.
December 26, 2024
The plant-based coating doesn’t dissolve into the coffee—it stays intact during the brewing process. So, after the K-Rounds are brewed, consumers will have to dispose of the remaining spent coating. It is expected to be certified compostable.
Recycling
Top Articles of 2024, #11: If Brands Need PCR, Why is Demand for rPET so Soft?
The #11 most clicked article of 2024: Brands made commitments to use more PCR, and rPET is a substrate with lots of packaging applications. So why is it so cheap, and why is demand so soft, especially heading into 2024's 'preform season?'
December 25, 2024
NAPCOR PET bottle collection and recycling rates.
Labeling
Top Articles of 2024, #13: Kraft Heinz Faces Labeling Legal Challenge
The #13 most clicked article of 2024: A federal judge has ruled that Kraft Heinz must address allegations of misleading consumers about artificial preservatives in its Mac & Cheese product.
December 24, 2024
The judge noted that the plaintiffs supported their claims with academic studies and U.S. Food and Drug Administration guidance.
Recycling
Top Articles of 2024, #14: Refresco's Mono-material, Aseptic HDPE/rHDPE Carton
The #14 most clicked article of 2024: While brands swap plastic for paper, reZorce flips the script with circular, mono-material HDPE/rHDPE for paper. Finishing validation, CM/CP Refresco will be first to market.
December 23, 2024
END USER REFRESCO: 'If you look at the groups of customers that we have, about two thirds are the large retailers, and about one third are A brands, what we clearly see is that the A brand owners are pushing for circularity themselves. They want us to come up with a circular solution, and they are very demanding of us--rightfully so, because it's part of their brand and positioning. For the retailers, we play more of a product developer role, and we are supposed to come up with circular solutions. They compare us with other bottlers, and other beverage solutions providers and see who has the best option. So we have to offer them business solutions, we have to offer them choices, and they want them to be within a competitive price and high quality. We need to come up with a solution that brings that all, and I believe that with this reZorce pack, we have a new option that they will certainly appreciate.' -- Coert Michielsen, CPO, Refresco
Package Design
Top Articles of 2024, #15: 2024's Top Packaging Design Trends
The #15 most clicked article of 2024: Finding consumers fatigued with the onslaught of digital technology, some brands have turned to aesthetic simplicity for their packaging design. Here are four of the top trends in packaging design for 2024.
December 22, 2024
Demonstrating the saturated pastels trend is packaging for Loving Earth’s line of confections.
Package Design
Duracell's All-Paper Blister Paves Way for New Walmart Battery Display
The new perforated paper blister replaces the thermoformed plastic tray with paperboard backing. Features include a flat bottom and messaging hierarchy on front and top of pack that enable a unique retail display and shopping experience at Walmart.
December 19, 2024
The paper-based blister packs are die-perforated for easy removal from the package.
Coding & Marking
"Tattooed" Fruits Grab Attention, Save Plastic with Laser Date Coding
Laser etching directly onto suitably thick-skinned fruits like mangos and avocados lets Westfalia Fruit eschew plastic price look-up tags with date codes, while standing out on the shelf. Possibilities for unique designs, even 2D codes, abound.
December 18, 2024
The original objective was to reduce plastic usage while maintaining the quality of the fruit. As the project progressed, Benard realized Westfalia could be creative with the information laser etched onto the fruit.
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