Package Design

The Fresh Market Brings the Magic of its Store to the Shelf

Through a redesign spanning more than 700 SKUs, the specialty grocer uses storytelling, color, and illustration to extend its sensory in-store experience into the aisle.

May 22, 2026

Package design: Page 7

Sustainable Packaging

Women in Packaging & Processing Video Series: Linda Roman

How a passion for recycling can fuel a successful career. Tune in to this one-minute video about how Linda Roman of Kraft Heinz got her start in packaging.

May 21, 2026

Package Design

Dove Brings Fine Art to Hair Repair Packaging

Limited-edition Walmart-exclusive collection pairs Dove’s hair repair technology with gallery-inspired bottles featuring iconic works from Monet, Cassatt, and van Gogh.

May 20, 2026

Recycling

Apple, Coram CVS Specialty Infusion Services, and Littleseed Use Paper-Based Packaging

ThePackHub

See a few examples of paper-based packaging from Apple, Coram CVS Specialty Infusion Services, and Littleseed from ThePackHub’s Innovation Zone.

May 18, 2026

Digital Transformation

Live from interpack: Compact Machines, Smart Packaging, & Multi-Function Design

From space-saving inspection systems and energy-efficient drives to recyclable mono-material films and smart packaging tradeoffs, interpack’s final day highlighted how suppliers are balancing sustainability, functionality, and operational simplicity.

May 14, 2026

Reusable/Returnable

Procter & Gamble, Nestlé, and Ollie Design Reusable and Refillable Packaging

ThePackHub

See a few examples of packaging designed for reuse and refills from Procter & Gamble, Nestlé, and Ollie from ThePackHub’s Innovation Zone.

May 11, 2026

Package design

Genexa Rebrand Puts Clarity, Speed, and Trust at the Center of OTC Packaging

For clean medicine brand Genexa, its recent packaging redesign reflects a shift toward helping parents quickly find what they need in high-stress moments.

May 6, 2026

Package Design

Herbal Wellness Brand Prioritizes Purposeful Packaging

Roots and Leaves pairs sustainable packaging materials with apothecary-inspired design to reflect its commitment to clean, plant-based wellness and traditional herbal values.

May 4, 2026

Package Design

Adidas, Himalaya Wellness Company, and Kellanova Reduce Packaging Materials

ThePackHub

See a few examples of packaging designed to reduce materials from Adidas, Himalaya Wellness Company, and Kellanova from ThePackHub’s Innovation Zone.

May 3, 2026

Operational Excellence

MECH-I-TRONIC Expands into the Americas to Strengthen Its Global Presence

MECH-I-TRONIC

The mechatronic provider acquires Apex Machine (U.S.) and RK Ferramentaria (Brazil) and aims to reach a target of €500 million (about $586 million) in revenue by 2028, supported by further M&A activity.

May 1, 2026

Bagging & Pouching

From Window to Workflow: Prospector Redesigns Pouch for Scale

As distribution expanded beyond regional retail into national grocery and hospitality channels, Prospector Popcorn replaced its windowed pouch with a metallized structure and macro photography, aligning graphics, materials, and operations for consistent shelf performance and shelf life.

April 30, 2026

Package Design

Paper Battery Pack Pioneer Evolves from D2C to Retail

With paperboard packs designed to ship, store, organize, and recycle what it describes as ‘the only zero-waste batteries on the planet,’ Better Battery Co. evolves its packaging system from D2C innovation into a retail-ready format.

April 30, 2026

Package Printing

Tostitos Gets a Packaging Refresh Signaling Craft Chips

PepsiCo updates flexible packaging graphics for its Tostitos brand, with expanded-gamut printing and matte finishes while maintaining machinability and shelf life.

April 27, 2026