Kate Kollerer, chief operations and technology officer at Face Reality, and Fiona Lowbridge, chief commercial officer at ALOM, discuss how the acne skincare brand tackled over-packaging across its 60+ SKU professional and B2B/B2C business. They walk through the dimensional packaging technology that automatically selects the right box for each order, the honeycomb craft-paper protective wrap that replaced bubble mailers, and why bringing packaging partners in early saves brands from costly rework down the line.
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