Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Unilever App for Inclusive Cooking, GSK Child-Safe Epilepsy Medicine Packs, Las Quinas Sauce Packaging with Virtual Experience

See a few examples of packaging designed for user engagement by Unilever, GSK, and Las Quinas from ThePackHub’s Innovation Zone.

Unilever's partnership with Be My Eyes allows customers who are blind or visually impaired to easily access product information and recipes.
Unilever's partnership with Be My Eyes allows customers who are blind or visually impaired to easily access product information and recipes.
ThePackHub

There has been a growth in technology-enhanced packaging, where companies integrate technology to use packaging as a force for good, enabling users to easily access information. Pharmaceutical companies are also using packaging to increase safety of medicines through innovative anti-tamper or child-safe packaging.

Learn more about ThePackHub's Innovation Zone here.

Unilever's partnership with Be My Eyes allows customers who are blind or visually impaired to easily access product information and recipes.Unilever's partnership with Be My Eyes allows customers who are blind or visually impaired to easily access product information and recipes.ThePackHubUnilever Partners with Be My Eyes for Inclusive Cooking Experiences with Accessibility App 

Unilever has collaborated with Be My Eyes, an accessibility app specialist, to enhance the cooking experience for individuals who are blind or have low vision. Implementing Be My Eyes’ AI technology, Unilever integrates powerful tools into products, starting with a pilot initiative featuring Colman’s Singapore Noodles Meal Maker in the U.K. Shoppers can utilize the on-pack Accessible QR (AQR) code to connect with the Be My Eyes app, where they can seek volunteer assistance for reading and describing cooking instructions or interact with a Chat GPT-4 AI bot for recipe enquiries. This innovative partnership aligns with Unilever’s global connected pack strategy, introducing digital experiences to improve consumer interactions with its products. The AQR codes, detectable from a distance, aim to enhance accessibility for blind and visually impaired consumers, providing information such as usage directions and nutritional details through the Be My Eyes app. The initiative builds upon Unilever’s prior introduction of AQR codes on Persil and Colman’s products in the UK, reinforcing the company’s commitment to a more inclusive and engaging consumer experience globally. 

Fill out the form below to request more information about Unilever App for Inclusive Cooking, GSK Child-Safe Epilepsy Medicine Packs, Las Quinas Sauce Packaging with Virtual Experience
Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
Coding, Marking, and Labeling Innovations Report
Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
Read More
Is your palletizing solution leaving money on the floor?