Scan from a Distance, Enlarge Product Information for the Blind

Zapvision builds upon a standard QR code to enable scanning from a distance and to deliver relevant and personalized content that adapts to smartphone accessibility settings (for partially sighted or nearly blind people). PW saw a demo at AIPIA in Nov.

Stahel demonstrates Zapvision at his booth at AIPIA. The system allows a smartphone to read an on-pack QR code at a distance. For a user with sight limitation, more information becomes available on the screen—in large text or with audio—as he or she moves closer to a product on the shelf.
Stahel demonstrates Zapvision at his booth at AIPIA. The system allows a smartphone to read an on-pack QR code at a distance. For a user with sight limitation, more information becomes available on the screen—in large text or with audio—as he or she moves closer to a product on the shelf.

At the AIPIA (Smart Packaging Association) held in November 2022, the supplier exhibitor Zappar debuted a quite different execution of connected packaging alongside the company’s usual AR fare. In June, Zappar unveiled what it calls Zapvision, a new scanning technology. It builds upon a standard QR code to enable scanning from a distance and to deliver relevant and personalized content that adapts to smartphone accessibility settings (for partially sighted or nearly blind people). The scanning tech uses a “D3 QR code” (named D3 for its “dot-dot-dash” pattern placed around the corner of a standard QR code).


Read article   Interested in active & intelligent packaging? Read Packaging World's exclusive coverage of the AIPIA World Congress, held in November 2022, and read about trends, new products, and other applications using smart packaging. 

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