Don't go changing, FTC urged

As the Federal Trade Commission (FTC) reviews its environmental marketing guidelines for effectiveness, at least one trade group urged the regulatory agency to keep things the way they are.

In response to FTC's request for comments, the American Frozen Food Institute (AFFI) said the guidelines "have provided marketers with the flexibility they need to convey useful, reliable information to consumers about the environmental benefits of their products and packaging, thereby enhancing their ability to compete for consumer loyalty. These marketplace incentives have fostered product innovation and promotion." AFFI also noted that the FTC guidelines serve as a useful model for state and local regulation of environmental claims. It urged the agency to avoid any modification to existing policy that would "slow the promising trend toward national uniformity."

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