Counting Down the Top 10 articles of 2020 - #4: P&G Greatly Expands Eco-Box Portfolio

Based on online clicks and unique page views, we are counting down the Top 10 articles of 2020. Join us as we look back at the best of 2020. Pat Reynolds' report on P&G's expanded Eco-Box portfolio landed at #4 on the list.

P&G is greatly expanding the use of its award-winning Eco-Box format.
P&G is greatly expanding the use of its award-winning Eco-Box format.

Pat Reynolds reported in April 2020 that, with more consumers than ever purchasing their household essentials online, Procter & Gamble is expanding its Eco-Box portfolio to include more of its Fabric Care brands.

Now available in this award-winning packaging format are Tide Original, Downy, Gain, Tide purclean, Tide Free & Gentle, and Dreft. Go here   for more information on this innovative package, which was a Diamond Award Finalist in Dow’s 2019 Packaging Innovation Awards.

The Eco-Box format remains primarily an e-commerce play, and Eco-Box products arrive on the consumer’s doorstep as a sealed, shipping-safe, corrugated box—with no wasteful outer boxing or padding needed. In other words...

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