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New Report Tackles Growth in Refillable and Reusable Packaging Market

A new report from UK packaging consultancy, ThePackHub, provides analysis and insight from a global perspective. The review includes a summary of more than 140 of the latest refillable and reusable packaging innovations from around the world.

Selfridges Refill

The Compendium is available at the end of this month and you can find out more and save now with a very early bird pre-order discount.  A few excerpts from the report include:

Covid-19 disruption has not stopped many brands and retailers from executing new refillable and reusable initiatives. Upmarket UK department store Selfridges has been active in this space. The retailer is implementing change in the beauty section through the implementation of a range of refillable products. The introduction of a refillable fragrance bar in their stores sees the stocking a wide variety of brands that weren’t previously available in refill format.

Selfridges Refill

The refill packaging sector is growing steeply of late and no more so than in the beauty sector that encompasses cosmetics as well as perfumes. Selfridges new scheme sees a host of perfume brands switch to refillable packaging including Tom Ford, Gucci, Le Labo and Kilian’s Good Girl Gone Bad. Experimental Perfume Club have also joined the initiative with a selection of their fragrances being made available in this format.

Shoppers can bring back their used bottles and that brand will refill their fragrance. Ormand Jane are offering a 10% discount on their scents whilst Le Labo are offering 20% off the fragrance price for their refills. The system also facilitates the possibility for personalized 50ml perfumes from Experimental Perfume Club that cost around £105 ($141), but refills are discounted at £50 ($67).

Make-up brands including Bobbi Brown and Charlotte Tilbury and skincare brands Dermalogica and Kiehl’s will also take part in the program in due course.

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