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Recycling Initiatives Continue to Dominate Sustainable Packaging Innovations

COVID 19 has caused significant disruption to the packaging industry across the world. However, sustainability remains an important area of opportunity for anyone involved in bringing new packaging to market.

ASDA will introduce a 100% recyclable own-label crisp (potato chips) tube.
ASDA will introduce a 100% recyclable own-label crisp (potato chips) tube.

Consumer behaviors have been changed in recent months. Some of those new habits may remain post pandemic such as the increase in e-commerce shopping or continued awareness of hygiene at the retail point of sale . These changes are coupled with a temporary slow down in initiatives coming through the packaging innovation funnel. However, with life getting back to the so-called ‘new normal’, sustainability will continue to be of paramount importance for those wanting to make a difference in market.

Amazon introduces delivery boxes that can be reused for pet and children's play.

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