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Live from TPC: NAPCOR Rolls Out ‘Positively PET’ Campaign

David Collier, Executive Director of NAPCOR
NAPCOR Executive Director David Collier

The National Association of PET Container Resources (NAPCOR) is taking a stand to combat the ubiquitous turtle-with-a-plastic-ring-around-its-neck image that consumers have been inundated with by introducing an educational campaign around the benefits of PET. “There has only been one message around plastics in general, and that has been quite negative,” said David Collier, Executive Director of NAPCOR, at The Packaging Conference this week in Austin, TX. “Because we know about this product and know how many wonderful things it delivers to the public, we are introducing Positively PET to stem the anti-PET and anti-plastic sentiment.”

Positively PET campaign objectivesCollier outlined the objectives of the Positively PET campaign at The Packaging Conference.The campaign will combine a number of elements, one of which is the spread of the Positively PET message via paid social media messaging. The goal is to focus on 20 to 25 different major metropolitan areas over the course of three years. Paid social media will also be joined by news media outreach.

Other building blocks of the campaign, Collier explained, include:

·     A microsite where press and consumers can find information

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