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New, 'greener' Starbucks cup sleeve uses adhesives innovation

New cup sleeve allows for reduction in material and greater PCR material, with no degradation in quality, through proprietary adhesive/converting technology.

Pw 42876 Starbucks Earthsleeve

Starbucks Coffee Company, LBP Manufacturing, and Henkel have announced the availability of EarthSleeve™, a new hot-cup sleeve that integrates proprietary technology that enables a reduction in overall material usage while at the same time increasing the post-consumer content. These adjustments correlate to a savings of nearly 100,000 trees.

Manufactured in Cicero, IL, by LBP with Henkel adhesive solutions, this new product uses 34% less raw fiber material and 25% more post-consumer content without sacrificing performance or function, says Starbucks. With nearly 3 billion hot-cup sleeves produced in the U.S. in 2011 and Starbucks representing nearly half of the marketplace, Starbucks notes that this material evolution will have a substantial impact on the packaging industry. (Note: Data on hot-cup sleeve production was sourced from the 2012 Foodservice Disposable Packaging Assessment. The environmental impact estimates were made using the Environmental Paper Network Paper Calculator.)

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Annual Outlook Report: Workforce