Upon launch of the Greener Package Database in summer 2009, product information submitted to the site will not only be available to GreenerPackage.com visitors, but it will also feed ECRM’s MarketGate™ application suite, maintained for Walmart’s private use with its modeling software. Explains Sam’s Club director of packaging Amy Zettlemoyer-Lazar, “ECRM initially created MarketGate as a virtual trade show to support our Sustainable Packaging Expo by housing the packaging suppliers’ sustainability information. Greener Package has a broad audience of packaging professionals who may find this information useful, and therefore, merging the two seemed like a good fit of information and an audience.
“With the Greener Package Database, packaging suppliers will have one place to post their company information, and it establishes a uniform way to talk about their packaging materials, their components, and any environmental claims associated with both. CPG companies can use the database as a source to find more sustainable materials and packages, which ultimately provides our customers and members with more choices.”
