CPG companies looking to attract and retain loyal consumers can follow the chasing arrows for a solution.
That’s according to the 2025 WM Recycling Report: Closing the "Say-Do Gap," in which researchers surveyed more than 1,100 U.S. consumers and interviewed several participants to identify gaps and potential solutions in the North American recycling system. The findings show that many consumers want clear recycling information and prefer to buy from companies committed to recycling, creating an opportunity for CPGs to strengthen both sustainability efforts and customer satisfaction.
