Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Graphics boost beverage launch

Now being launched in select markets around the country are ?-L (16.9-oz) bottles of Hydrators, a lightly flavored natural spring water from Aqua Vie Beverage Corp., Sun Valley, ID.

Pw 19517 S Pw 0200 099

Clad in vibrant, full-body, shrink-sleeve labels—each depicting a scene from nature—the polyethylene terephthalate bottles should have no trouble catching the consumer’s attention. Seal-It (Farmingdale, NY) gravure prints the PVC label in 10 colors. Label application occurs at Lyons Magnus (Fresno, CA), the contract packager responsible for filling.

According to Aqua Vie founder Tom Gillespie, two unique ingredients set Hydrators apart from all other beverages: crystalline fructose, an all-natural sugar that delivers more sweetness per calorie, and “chill,” an all-natural ingredient that creates a sensory perception of icy freshness to spring water beverages.

“The product needed an up-to-date appearance that would make it look less like a bottled water and more like the sophisticated beverage it is,” says Gillespie. The flavored water product, in seven flavors, will sell in supermarkets for 89¢ to $1.29.

In a hurry? Request more info via Web-based reader service by clicking on company name.

Or you can jump right to their Web site if it's listed.

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics
Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
Coding, Marking, and Labeling Innovations Report