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High-Visibility Packaging Demand $8.5 Billion By 2010

Demand among U.S. consumer packaged goods companies for high-visibility packaging is expected to increase 5.1% annually to $8.5 billion in 2010, representing nearly 32 billion units and creating a market for 900 million pounds of plastic resins. This forecast comes from market research firm The Freedonia Group Inc.

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Contract packagers often fill, seal, and ship high-visibility packaging, which includes clamshells and blister packs for mass merchandisers and club stores.

Freedonia says that higher consumer spending and the growing influence of mass merchandisers will drive the need for additional high-visibility packaging. Mass merchandisers tend to favor blister packs, clamshells and other high-visibility containers because they deter theft and tampering while also effectively showcasing the product inside.

However, further growth will be limited by the increasing trend toward offshore production and packaging of products such as toys, games, sporting goods, hardware, and electronics, the report notes.

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