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EXPO PACK Mexico 2020 Webinar: Packaging Grows Around the Globe Despite the Pandemic

Euromonitor International analysts anticipated growth in 2020 for most key goods categories that use packaging, despite the impact of COVID-19, at Webinar organized by EXPO PACK México and Mundo PMMI.

Photo 1 Webinar

In a  recent webinar of the series organized as part of EXPO PACK Mexico 2020: A Digital Experience, two researchers from Euromonitor International analyzed the packaging industry in Latin America and some of the pandemic’s impacts on its future development.

The effects of the pandemic on supply chains and markets have created a demanding, changing scenario for the packaging industry worldwide. Hence, young researchers Carolina Alfero and Marshaun Montgomery attracted the attention of 530 attendees from different cities in Latin America, to hear them share information based on the "Global Packaging Trends" intelligence report developed for PMMI on trends, growth and innovations, with global coverage and projections for 2020.

Looking beyond the pandemic

Jumping ahead in time to imagine a scenario after the COVID-19 crisis was one of the tasks of Euromonitor International researchers in charge of the webinar, to outline the expected industry impacts for different types of packaging.

Key conclusions included:

• Flexible packaging: Changes in sizes of flexible packaging for snacks are expected, as preferences change to multi-portion formats for reasons of economy.

• Rigid plastics: The trend for rigid plastics is towards individual serving packages and, therefore, towards a reduction in packaging volume.

• Cans: Meanwhile, cans will be driven by their storage capability, and will remain stable in beverage packaging.

• Glass: According to the analyses, glass will be the most affected material due to the closing of commercial establishments.

• Paper and cardboard packaging: Finally, paper packaging, due to its economy and compatibility with e-commerce, will be widely used during the time and after social distancing measures are in force.

Forecasts for main categories of consumer goods that use packaging in the midst of the pandemic were said by the research firm to have an estimated probability between 38% and 48% by 2020, and the results are quite positive. "In the Euromonitor International baseline scenario, growth is expected for most of the key goods categories that use packaging in 2020, despite the impact of COVID-19," Alfero and Montgomery stated during their presentation. (See graph below)


Photo 2 World Baseline Scenario Forecast

Looking at key goods categories using packaging, some of the main points were:

• Retail beverage packaging will be in high demand, due to current preventive storage, especially bottled water in PET containers.

• Increases in volumes are expected in all food categories in 2020 as a result of expanded eat-at-home opportunities.

• Flexible packaging will be in high demand to meet the increase in food purchases.

• The closings of beauty salons and the reduction of consumers' income for beauty and personal care products and services will lead to a contraction in the demand for packaging in this sector, especially in premium categories. Insufficient orders and financial pressure have led some manufacturers to reduce production or close plants.

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