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5 Drivers of the Retail-Ready Packaging Market

Among them, advantages of RRP for retail, suitability for use in c-stores and discount stores, and brand interactivity.

trolli RRP
The Delkor Cabrio Case®, used here for Trolli candy, provides reliable product protection in transit and converts to a shelf-ready display without ragged edges.

Smithers latest market report, “The Future of Retail-Ready Packaging to 2024,” forecasts that the global retail-ready packaging (RRP) market value will increase from $60 billion in 2019 to over $77 billion by 2024, with a CAGR of 5.2%.

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Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
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Annual Outlook Report: Sustainability