The rising focus on health is one of the key drivers for the popularity of the dairy alternatives market worldwide. At the same time, consumers are making the link between sustainability and their own personal wellbeing. As such, consumers want brands and individuals to take a proactive approach when it comes to protecting the environment and leading a more sustainable lifestyle.
Headquartered in Silicon Valley, Calif., and Shanghai, China, Wholly Moly! is a leading brand in whole-grain and oat products tailored to a new generation of Chinese consumers. Aseptically packaged in Shanghai for a nine-month shelf life at ambient temperatures, Wholly Moly!’s oat drinks are set to innovate their product category not only by offering an oat product without any additives, but also through the packaging chosen for the launch. Ecolean’s lightweight packaging solutions address both consumer convenience and environmental awareness. A minimal amount of packaging material means less resources used throughout the package’s life cycle – for example less energy and water in production, and lighter packaging during transport. The result: a liquid food package with less impact on the environment, offering a lighter footprint for both customers and consumers.
To learn how users of the pouch packaging format are pressing ahead with monomaterials, go here https://www.packworld.com/design/flexible-packaging/news/21120173/compatibilizer-makes-pouch-recycleready
“Without any additives, Wholly Moly! products retain their original nutrition and sweetness,” says Claire Fang, CEO at Wholly Moly!. “We dare to use the original taste of healthy cereals. The oats grow in the fresh soil and sunlight of the Midwest of the United States and southern part of Canada, and are packaged under strict North American standards, bringing high-quality oat products to health and sustainability conscious consumers in China.”
