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A-B re-embraces teardrop bottles

In February and March 2007, Anheuser-Busch Companies, Inc., St. Louis, MO, rolled out Michelob Lager and Michelob Light in redesigned, easy-grip, teardrop-contoured bottles, based on the original package design launched in 1961.

Pw 8792 Ab Teardrop Bottle

Eduardo Pereda, director of marketing, Michelob Family, Anheuser-Busch, Inc, says, “the teardrop bottle was originally created to make the beer immediately identifiable in even a darkened bar or restaurant, and we’re going back to those roots.”

Suppliers and details regarding the glass bottles, crowns, labels, or related packaging equipment were not divulged.

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