Around the globe, some 32 million BiC products are purchased every day, including 20.3 million stationery products (think ballpoint pens), 7.3 million shavers, and 4.4 million lighters. The BiC brand has become one of the world’s most recognized, with products sold in 160+ countries.
In business for more than 60 years, Clichy, France-based BIC aims to provide high-quality, affordable consumer products. As part of the BiC Soleil Razor design refresh, Smith Design provided an extensive design exploration, refinements, and final art for a new premium razor within the company’s shaving portfolio.
BiC Soleil Balance is a new five-blade disposable razor with moisture bars that employ flexible blades that adjust to the contours of the body. The shea butter-infused moisture bars lather when wet, eliminating the need for shaving cream.
The refreshed BiC Soleil portfolio has a cohesive look and consistent architecture that allows each pack to highlight the brand, product name, and functional and emotional benefits, as well as the razors themselves. As part of its design exploration, Smith Design presented a range of colors and treatments that visually communicate moisture (and Moisture Bars made with shea butter) as well as a friendly, feminine and easy-to-read treatment of Soleil Balance.
