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Grooming tool graphics inspired by high-end couture

Marrying high-end couture with product innovation, a limited-edition line of beauty tools from Revlon was quickly plucked off store shelves in Fall 2013, with graceful, feminine decorations inspired by fashion designer Marchesa’s 2013 Fall Runway Collection driving impulse purchases.

Marchesa’s 2013 Fall Runway Collection
Marchesa’s 2013 Fall Runway Collection

Both the grooming products and their packaging were designed by global creative agency Anthem with color palettes and graphics “that allowed the beauty-conscious, fashion-forward Revlon consumer a chance to bring couture into their daily beauty routines,” says Janice Jaworski, VP, Brand Development, Americas, for Anthem.

To facilitate the design of the graphics, Marchesa sent Anthem photos of their latest runway collection and a sample of lace on which the final design was based. “Marchesa is known for its exquisitely feminine details, and the intricate lace embodied what they stand for,” says Anthem Creative Director Amy Sundstrom.

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