Makeover for hair care range

Striking color variety is the key distinguishing packaging characteristic on a new range of Be Gorgeous shampoos, conditioners, and hair enhancing products from Phil Smith Haircare, available exclusively in the Sainsbury’s chain of supermarkets.

Striking color range for new hair care line.
Striking color range for new hair care line.

Moving from a more formal hair care regime to encourage a mix-and-match approach for customers, the whole range is imbued with a sense of fun and humour, echoing the personality of the popular hairdresser whose name it carries. The products are named according to the benefits they bring, but the naming is done in a slightly tongue-in-cheek fashion.

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