SharedBook connects through packaging

Envelope-style pack helps the company book retail customers for its online MemoryBook service.

Pw 9003 Web Sbenv

Packaging for SharedBook bridges the Internet with a real-world presence to reach a special market niche: People who want to publish their photos and memories in book form using the company’s Web portal.

Consumers upload their photo memories and submit copy, and SharedBook returns a published book mailed back to them as a keepsake.

“Our packaging uniquely unifies the online and offline world in the new categories of one-to-one publishing and digital photobooks,” says Rick Hunt, SharedBook vice-president of marketing. “The design incorporates, in one compact unit, this totally new product concept, along with everything the consumer needs to successfully complete the project online.”

Formed in 2004, SharedBook in 2006 brought its online presence into real-world retail via a simple carton similar to that used for computer software.

“Our product is not all that different than picking up a videogame or software that you purchase at retail and use it at home in conjunction with your computer,” says Hunt. “The difference is that it’s not a piece of client software, it’s an online application.”

SharedBook has grown while expanding its offerings to more than 25 book occasions ranging from births to sports to vacations.The MemoryBooks start at $29.95 for soft cover, $39.95 for hard cover books and range from 20-200 pages in length.

Second package format

Shortly after the carton introduction, SharedBook developed a second package format introduced in August 2006: The “pillow pack” or “envelope pack." Both it and the carton are supplied by Acorn Press (www.acornpress.com). The carton is 18-pt SBS C1S offset-printed in four colors; the envelope pack mailer is 10-pt SBS C1S and similarly printed. Acorn also conducts the product fulfillment in-house.

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