To accommodate this new product simply called ‘Being’, Avecia turned to TricorBraun (St. Louis, MO) to create a unique bottle that captures a sense of peace and tranquility.
“The package has really served to sell our product to retailers,” says Renee Henze of Avecia. “We were looking for a more upscale look, and TricorBraun delivered. We’ve had a really positive response.”
Developed from a custom mold, the sleek bottles are co-extrusion blow-molded of high-density polyethylene with ‘soft touch’, a polypropylene-based coating. According to the company, decorating the 6-oz bottle was challenging. Given the shape and colors desired, bottles had to incorporate a combination of screen and pad printing. Packages are topped with an injection-molded PP reverse taper cap. It is hot stamped with a repeated decorative image.
The product, which was released in 2001, is currently available in pool and spa retailers nationwide. Being is available in five different varieties.
—ALR
