Uno cartons communicate deli-quality pizza in store

The leading edge of in-store pizza marketing is shifting to the refrigerated aisle in supermarkets, with fresh deli pizzas, and focusing less on the freezer case.

Jim George

Jan 10, 2007

Uno Foods, Brockton, MA, offers a good example of how packaging is playing a pivotal role in this trend.

Uno Foods wanted to communicate one simple message for its line of 16 pizza products: A look that suggests better-than-delivery-quality pizza. Wright Design (www.wrightds.com) met the objective by creating new packaging that suggests an upscale version of an Uno restaurant take-out carton. The holistic design also links the new E-flute corrugated cartons, from Schiffenhaus (www.schiffenhaus.com), with fonts from new Uno menus to reinforce the strong link between the food prepared at Uno restaurants and the retail products.

Uno Foods

Wright Design

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