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Frito-Lay keeps chipping away for a better snack bag

New bags for its Sun Chips brand are a welcome innovation for sustainability, but consumer concerns have the company researching ways to soften the noisy ‘crinkle.’

In a holistic package design, the creative team examines each touch point at which the consumer will come into some sort of contact with a product. When packaging teams fall short on any consumer interaction with a packaged product, the results can be less than what the marketing department anticipated.

It’s difficult enough to design packages that deliver results at the point of purchase. But the impact of packaging sometimes is especially challenging at the point of use, and it’s this latter issue that really keeps creative teams, as well as R&D, on their toes.

These thoughts come to mind when considering Frito-Lay’s new flexible bags for its Sun Chips snack brand. The idea was to create a brand that’s easy on the environment, and for that, the company comes through in shining colors. The bags are made from biodegradable plant material. Moreover, a Wall Street Journal article says, the chips inside the bags are cooked with steam from solar energy. At the point of purchase, product and package are a complete win-win.

Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
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Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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