Kick off 2026 with a competitive edge at PACK EXPO East. Register now!
Get a jump on your 2026 goals at PACK EXPO East. Put projects in motion, accelerate timelines and solve challenges—all in one trip to Philadelphia.

Smart feeding

Erecting paperboard trays manually was labor-intensive, and existing tray overwrappers were inefficient. Automated packaging equipment rides to the rescue.

Pw 8377 Schwartz Db

A sizeable investment in mixers, batter depositors, and other automated processing equipment at Schwartz Brothers Bakery led inevitably to a situation where downstream wrapping of product in paperboard trays had to be automated, too.

“We looked at the possibility of using a robot, but our product line—cookies, muffins, pastries, bread—is too diverse and has wide variations in product handling sensitivity,” says Rachid Ouardi, logistics and maintenance manager at the Seattle-based bakery.

The solution: automated tray-forming, standardized paperboard trays, a horizontal flow wrapper, and a SmartFeed infeed system from Shuttleworth (www.shuttleworth.com)  that helps ensure a smooth and damage-free flow of trays through the flow wrapper. Tray former and flow wrapper are both from Doboy (www.doboy.com).

Serving the entire Pacific Northwest, Schwartz is primarily focused on foodservice institutions, including restaurants, hotels, schools, and military installations. Before the new packaging equipment was purchased, packaging was quite labor-intensive. Paperboard trays had to be erected by hand and placed on one of two conveyors each leading to a semi-automatic shrink-film sealer. Not only was the sealing equipment slow, it also gave off excess heat. Moreover, its inability to accurately position the trays relative to the film being applied caused film waste and too many damaged trays.

With the new Doboy & Shuttleworth equipment installed, erecting trays by hand is a thing of the past. The Model 7510 tray former has an independent shuttle motion that ensures accurate glue placement.

Conveyor setup secrets from top CPG manufacturers
7 proven steps to eliminate downtime and boost packaging line efficiency. Free expert playbook reveals maintenance, sequencing, and handling strategies.
Read More
Conveyor setup secrets from top CPG manufacturers
Get a jump on your 2026 packaging & processing goals at PACK EXPO East.
Be the first to find what’s next in packaging & processing at PACK EXPO East. See new solutions from 500 exhibitors, uncover creative ideas for 40+ verticals and gain inspiration from free sessions on industry trends—all in one trip to Philadelphia.
REGISTER NOW & SAVE
Get a jump on your 2026 packaging & processing goals at PACK EXPO East.