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Design: Mrs. Butterworth's new apron

The distinctive grandmother-shaped bottle ensures that Aurora Foods’ Mrs. Butterworth’s maple syrup remains a household name. But consumers weren’t associating the brand with other Mrs.

Pw 16463 Butterworths

Butterworth’s products, namely pancake mixes. To bridge this recognition gap, St. Louis-based Aurora Foods turned to Enterprise IG (San Francisco, CA). To create a brandmark that not only builds off the brand’s rich 40-year heritage, but also supplies a more contemporary edge, Enterprise IG incorporated a splash of syrup with the Mrs. Butterworth’s name written over the top in a contemporary script. A melting pat of butter was added for taste and texture. The pressure-sensitive label is litho-printed in six colors.

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Rethinking Packaging Robotics to Prioritize Flexibility
In this eBook, you’ll learn how to guard against the traps that CPGs sometimes inadvertently set for themselves when implementing robotics that lead to automation “brittleness.”
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Rethinking Packaging Robotics to Prioritize Flexibility