Procter & Gamble did so with its single-serve injection-molded polypropylene cups for Pringles, followed by test-marketing its Torengos Tortilla Chips in a tall triangular container extrusion blow-molded of high-density polyethylene (see packworld.com/go/c003). In January, Plano, TX-based Frito-Lay introduced 2½-oz Go Snacks in a pinch-waist bottle with a full-body shrink-sleeve label. The salty snacks were initially available in three existing brands, Doritos Mini 3D’s, Cheetos Asteroids, and Fritos Hoops. Since then, more varieties have been introduced. Through copy and graphics, the colorful label instructs consumers to “pop the top to open, use top as handy cup for snacking, or snap top on the bottom to reclose later. Fits in your car cup holder. Won’t crush in your backpack. Great for on-the-go snacking.” Graphics also show consumers where to pull open the tamper-evident label. Removing the label reveals ribbing around the waist, and an ink-jet code on the black bottle. The container’s resin identification markings include “2” for “HDPE and ethylene vinyl alcohol compatible,” and a “7” for “other.” Removing the container’s injection-molded PP top reveals a foil membrane that’s sealed to the lip of the container. Judging by the resistance of the convex membrane, it appears that the pack is gas-flushed. The 8”-tall hourglass-designed canister carries a $1.29 suggested retail price. Go Snacks sells nationwide in supermarkets, mass merchandisers, convenience, and drug stores. —JB
