Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Food photography for packaging: Results that sell

We live in an image-driven culture that exposes thousands of images to us every day. To make your brand visible in a crowd, it has to communicate to your consumers in a memorable way.

Pw 9066 Steakhouse

And do so in a way that can’t be confused with your competition. Great food photography does that, says Teri Campbell, creative leader at Teri Studios (www.terishootsfood.com) and a former photographer for Procter & Gamble’s in-house creative group.

With unprecedented product choices, it’s essential to provide appetite appeal that triggers an immediate “buy it” reaction in consumers’ minds, Campbell says.

Savvy consumer packaged goods companies know their brands and their consumers intimately. Package designers and food photographers alike must have an equally intimate knowledge of the brand, the brand’s competition, and the target consumer as they develop the visual “feel” of a brand’s packaging, Campbell explains. All elements must stay within the brand’s “character.”

2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO