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Shapely bottles add pizzazz

Aluminum bottles are becoming more commonplace in beer, requiring brewers to look for other decorating options to command attention on store shelves. Pittsburgh Brewing Co. is focusing on package shape as a differentiator for its Augustiner Lager brand.

The brewer refers to its new contoured, 16-oz aluminum bottle, from CCL Container (www.cclcontainer.com), as the “Tailgater.” It is shaped using Aluminex™ full-body shaping technology, which uses a process called “necking.” The shape is created with a series of progressive dies. Proprietary technology enables the production line to include more progressive die stations that make the creation of highly contoured bottles, such as the Tailgater, possible.

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