Light beer grabs new star

Lone Star Light showed off its new package design at the Seventh Annual Great Texas Beer Festival on May 22. According to San Antonio, TX-based Pabst Brewing Co., LS Light was redesigned to differentiate the brand as a stand-alone, as opposed to its previous stance as a “light version” of Lone Star.

Pw 17334 06 Lsl

The LS Light label design prominently features a silver star, in place of the LS gold star, and the tag line “Reach for the Silver Star."

The 12-oz bottle from Owens-Brockway (Toledo, OH) is decorated with a 42-lb metallized paper label supplied by NorthStar (Milwaukee, WI) and Inland Printing (La Crosse, WI). LS Light label is offset-printed in five colors.

Paperboard cartons for both brands are supplied by Riverwood International (Atlanta, GA). Bottles are packed in six-pack baskets and 12-pack wraps; aluminum cans from Ball Container (Broomfield, CO) are sold in 12-, 18-, and 24-packs.

At the festival, LS Light was voted the best domestic beer in the Media and People’s Choice categories. According to the company, the retail price differs by retailer and on-premise location.

Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report