An old familiar product is packaged in a cool new way: Branded under 7-Eleven’s parent holding company in Japan, 7-i brand soft-serve ice cream is sold prepackaged in individual rigid containers. Found in a convenience store in Nagoya, Japan, the single-serve ice cream cone is offered in two sizes, priced at 168¥/USD $2.15 for vanilla and 198¥/USD $2.53 for strawberry. The two-part package includes an opaque white base with a hand-hold base and a clear snap-on top. Who knew soft-serve could be served up and packaged in rigid plastic? Factoid: According to Wikipedia, Japan has more 7-Eleven locations (12,925 of 39,153 stores globally) than anywhere else in the world.
Ice cream coned and individually packaged
Protected in cone-shaped rigid packaging.
Nov 1, 2012
Machinery Basics
New ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
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