Molson Coors beer brand Miller Genuine Draft has rebranded with a revitalized identity and a more premium offering for the brand, which ranked 8th in popularity among U.S. beer brands, according to a recent YouGov survey. The new livery is launching across 50 global markets, featuring a redesign across both its primary bottles and cans, plus its secondary and tertiary packaging, refreshing its appeal to a younger market while maintaining its identity as one of America’s most famous heritage beer brands.
