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What’s Driving Decisions Made by Beverage Packaging Companies

An important factor drives many of the decisions beverage packaging companies make.

Beverage Packaging Consumer Preference Head Image
One primary factor will affect pack types beverage companies use for their products.
PMMI Business Intelligence: Beverage Industry Packaging Trends

Beverage packaging companies take many factors into account when making decisions. However, one stands out in the crowd as a major influencer: consumer preference.

Consumers desire more sustainable and recyclable packaging while also demanding a greater variety of sizes, flavors, and beverage types. However, existing packaging does not always align with consumer expectations.

That’s according to PMMI Business Intelligence’s “Beverage Industry Packaging Trends,” a report done in collaboration with Advantage Research to provide PMMI member companies and the broader industry with insights into beverage packaging trends that will impact the packaging and processing industry. The research stems from a quantitative online survey conducted from Nov. 21, 2024, to Jan. 21, 2025, and fifteen in-depth interviews conducted between Dec. 2024 and Jan. 2025 among CPG companies and contract packagers in the beverage industry.

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