Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Heineken Customizes for Grand Prix

Dutch brewing company Heineken, which has a global partnership with Formula 1 racing, wanted to do something special for the return of the Grand Prix to the Zandvoort circuit in the Netherlands.

Customized bottles from Heineken just for the Grand Prix.
Customized bottles from Heineken just for the Grand Prix.

So a special campaign was launched with bottles having a limited-edition series of Formula 1 labels. There are 22 labels in the collection, each one displaying the country and their race track. The labels were designed by VBAT and printed on a gravure press by Multi-Color Corp. in Helligenstadt, Germany. Due to the amount of different colors on the 22 variable flag designs it was a challenging label to print. The labels incorporate CMYK, 2 x white, and high-brilliance silver for a premium look.

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce
Smart Filling Equipment Selection Guide
Discover the six critical factors that determine filling equipment success and avoid costly selection mistakes that drain profits.
Read More
Smart Filling Equipment Selection Guide