Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Heineken Customizes for Grand Prix

Dutch brewing company Heineken, which has a global partnership with Formula 1 racing, wanted to do something special for the return of the Grand Prix to the Zandvoort circuit in the Netherlands.

Customized bottles from Heineken just for the Grand Prix.
Customized bottles from Heineken just for the Grand Prix.

So a special campaign was launched with bottles having a limited-edition series of Formula 1 labels. There are 22 labels in the collection, each one displaying the country and their race track. The labels were designed by VBAT and printed on a gravure press by Multi-Color Corp. in Helligenstadt, Germany. Due to the amount of different colors on the 22 variable flag designs it was a challenging label to print. The labels incorporate CMYK, 2 x white, and high-brilliance silver for a premium look.

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report