Redesign stresses vitality.
Vittel entrusted Logic Design, a French design agency, to create a new identity based on the theme of vitality. The new design is the perfect combination of the vision (consumer benefit), the charisma (graphic language), and the status (institutional dimension) of Vittel It expresses the vitality of the brand through a symbolic system of gushing water, with a key visual shaped by the V of Vittel and the vertical logo, which forms the brand block.
